“Pura Vida” is more than a phrase in Costa Rica—it is a way of understanding and living life. Literally meaning “pure life,” it expresses a mindset rooted in gratitude, simplicity, and presence. Costa Ricans use it to say hello, goodbye, thank you, and even “everything is okay,” reflecting an attitude of ease and acceptance.
At its core, Pura Vida is about appreciating what truly matters: health, nature, relationships, and inner peace. It encourages slowing down, reducing stress, and finding joy in simple moments rather than constant urgency or excess. This outlook naturally supports wellbeing, resilience, and happiness.
Pura Vida also reflects Costa Rica’s deep respect for life in all its forms—people, animals, and nature. It is a cultural expression of balance, optimism, and conscious living, and one of the main reasons Costa Rica is known worldwide as a place of peace, wellbeing, and harmony. 🌿